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About Samarth MICE & Events

Meetings, Incentives, Conferences and Exhibitions, when abbreviated, form M.I.C.E. With this venture, we dived into event planning and management. In a matter of a short span of time, we’ve proudly undertaken the entire spectrum of the MICE needs including national & international conferences and events, for various renowned corporate giants across the globe.


We are devoted to orchestrating the finest MICE experience for each client, customized to their objective. We arrange dealer conferences, employee incentive tours across the globe, product launches, business travel. Samarth MICE & Events under the brand name of The KALRA GROUP caters to a very meticulously thought & implemented action plan for the MICE needs of a corporate in the following categories:


1. Conferences – We have prepared a detailed systematic operating procedure to ensure a flawless conference, starting from budgeting, scheduling and ending with thank you gestures & notes, etc. have been incorporated in the SOP.


2. Team Incentive Travel – We specialize in mass group travel services across the globe. A lot of well thought efforts, practical as well as theoretical, have been strongly emphasized on to make us better than the best in this industry, managing travel needs for corporate in terms of employee incentive travel, star clubs R&R’s, dealer meets, etc.


3. Product Launches – As the corporate well know that the first impression is said to be the last impression, a product launch of a corporate has to be one of its kind (unique and elegant). We always ensure to pour in deep thoughts of creativity according to the brand image, a successful product launch is a result of high end creativity and proper execution, which always go hand-in-hand.


4. Brand Promotion & Exhibitions – We specialize in catering to various signature events on topics including, health care, medicine, food, lifestyle & weddings. This includes brand promotion for a corporate through various business tools including, Above the Line (ATL), Below the Line (BTL) & Through The Line (TTL) activities.



Why Samarth MICE & Events?


To achieve, that only 1% achieve, you need to travel that extra one mile, which only 1% do. Reaching that extra mile, to provide an edge to our services, above all, in terms of integrity, hospitality, management, resources, which is a forte of Samarth MICE & Events, a unit of The KALRA GROUP.


Having catered to more than 450 national & international events and an experience of more than 7 years in this field, along with a backup of the parent company which has served its esteemed customers for more than 50 years. We have pleasure to state an attitude of ‘will be done’ and ‘served with DELIGHT’, as our team is well equipped with latest infrastructure, techniques and enthusiasm. With our skilled team of professionals, we flaunt with our USP of ‘From satisfaction to DELIGHT’, with most creatively conceptualized ideas and superior execution.